About

At the intersection where creativity and community converge, Sasha Primo waves tales of colour, identity, culture, and empowerment. Born in Argentina, educated in painting and electronic arts, Sasha uses public space to give life to hyper-realistic murals of indigenous peoples as an invitation to explore distant lands and reflect about the rich tapestry of cultural diversity.

In 2017, Sasha co-founded the art collective MUTA in a house marked for demolition. Within its walls, he and fellow creatives transformed the space into a shelter for expression hosting workshops, events, and interventions. Together, they forged a diverse community of artists, urbanists, architects and educators.

For the last 15 years, he travelled through the landscapes of Latin America and the United States producing over 100 murals and placemaking projects in villages and cities like Asunción Ixtaltepec (Mexico), Santa Ana (Panamá), Toctiuco (Ecuador), Buenos Aires (Argentina), Mexico City (México), Oakland (California - US), Marshalltown (Iowa, US), Hoytsville (Utah - US), among others. Implementing a people-centred approach he actively organised and participated in more than 60 workshops impacting 2400 neighbours.

Nowadays, Sasha amplifies people's voices and celebrates identities through site-specific and larger-scale public art. Focusing on multicultural & diverse populations, he delves into collective memories and symbolic identities. His projects are a chance for people to gather, share stories and make real human connections.


Artist Statement


I transform diverse cultural stories into vibrant, site-specific artworks that deeply resonate with the public. By incorporating iconic symbols that represent the essence of each place, I craft public art pieces that not only engage viewers but also serve as powerful narratives of their surroundings. 

My art is a type of collage, layering tales and experiences, both personal and collective, where I explore the magic of childhood and imagination. I also delve into the exchange between human and nature, mythological stories and legends to capture how they have an impact in everyday culture.

My inspiration comes from landscapes, cities, landmarks, fauna, flora, vibrant colours, geometric shapes, patterns, poems and words selected together with every local community I paint with.  Dynamic compositions that provoke a sense of wonder and curiosity allow me to look into different realities.

Spray and latex paints are key components of my primary toolkit, enabling me to enjoy the process of colour mixing and preparation. Additionally, I embrace shaping metal and navigating digital realms for my creative expression, combining digital and analog tools, AI, and technologies with ancestral forms and symbols to create a unique artistic language.

My mission transcends mere aesthetic murals & sculptures, it is to forge connections with people's backgrounds, support marginalised and diverse groups, and enhance public spaces, all with the aim of fostering a sense of pride and belonging. All of my projects involve in-depth research through interviews, workshops with youth, elders, and school visits where local stories are illustrated. This process allows people to recognize and celebrate their shared identity, emphasising active participation and shared experiences. My aspiration is for viewers to not only appreciate the artworks but also recognize the active engagement of the people in shaping the decision-making process.


Projects from 2022–2024
+ 100 projects in the last 12 years




01 Dorothy



2024 – Dorothy Height mural, leader of civil rights for African American women. Located under the highway at 4th St SW, Washington, DC, U.S.

Commissioned by Southwest Business Improvement District (SWBID).

Project type: public art, mural, community engagement.



02 Fusion Trail



2024 –  Wayfinding sculptures in Arsenal Park, Pittsburgh, PA – USA.

Commissioned by the Public Art Department of the City of Pittsburgh.

Project type: public art, parks, sculpture, installation, community engagement.




03 It seems unreal



2023 – Metal sculptural installation in Coalville, Utah – USA.

Commissioned by Arts Council of Park City & Summit County.

Project type: sculpture, installation, public art, community engagement




04 Neighborhood Mural Project


2023 – Community-based project in Marshalltown, Iowa – USA. Through interviews, workshops, surveys, school visits, and community input, to reflect the cultural values in 4 murals in underserved neighborhoods. Commissioned by the Arts + Culture Alliance of Marshall County.

Project type: mural, public art, community engagement




05 Hispanic Heritage Mural



2023 – Mural inspired in the legacy of the hispanic workers in Casper, Wyoming – USA.

Commissioned by Casper Mural Project.

Project type: mural, public art, stakeholder engagement




06 Ramon Falcon



2023 – Ephemeral painted floor games for Ramon Falcon environmental festival in Buenos Aires, Argentina. With Flor Membrillar and Urbanismo Vivo.

Project type: mural, floor games, public art, ephemeral




07 Emerge2



2022 – Mural painting for Tirana Mural Fest in Tirana, Albania – Europe.

Project type: mural, festivals 




08 Emerge



2022 – First mural painting for Tirana Mural Fest in Tirana, Albania – Europe.

Project type: mural, festivals




09 EBAC



2022 – Public art project in Oakland, California – USA. Workshop with immigrant and refugee youth, building cardboard masks based on local animals and incorporating the portrayals of their work into a large community artwork.

Commissioned by East Bay Agency for Children NGO.

Project type: mural, workshops, public art, community engagement, migrant youth, mask–making.




10 Nature Feelings



2022 – Mural in Green Bay, Wisconsin  – USA.

Painted for Mural & Busker Festival.

Project type: mural, festivals.




11 Hoytsville


2022 – Public artwork in Hoytsville, Utah, USA, involving extensive research, community workshops, school visits, 1:1 interviews and a participatory mural painting made with aerosols.




 

12 Renovation


2022 – I designed and painted a 5-story mural in a social housing building based on a local prehispanic tradition, in Iztapalapa, Mexico Ciy – Mexico.

Commissioned by the Social Justice Department of Mexico City.





13 Enlace Defensa



2020–2021 – Participatory urbanism project in San Telmo, Buenos Aires, Argentina – design and painting of large scale murals in the highway ceiling and the ground of the whole block, to join two areas of the neighbourhood that had became disconnected. Measuring 100 x 100m.

Supported by International Development Bank and Buenos Aires City Government.




14 Older projects


2012–2022 – Compillation of older projects across Argentina, Ecuador, Panama, Mexico and the United States.

Participatory methodology & Community Engagement




Every project I undertake is carried out in six phases. Here are some results of the last experiences.







Lawrenceville, Pittsburgh, US.
2022-2024

Creation of four site-specific sculptures for Arsenal Park inspired by the fauna and heritage of the area.

Interviews & surveys with neighbours

School visits

Workshops






Commissioned by Public Art & Civic Design Commission from Pittsburgh.

Want to know more ? CLICK HERE




Marshalltown, Iowa – USA
2023


Creation of four murals capturing the unique experiences and dreams of its residents.

15 virtual interviews with community members from both public and private sectors.

Open days to paint. The symbols residents painted on the walls showcase their hopes, dreams and what resiliency meant to them following the natural disasters.


Commissioned by the Arts + Culture Alliance of Marshall County.

Want to know more ? CLICK HERE







Oakla, California – U.S.
2022



mask-making workshops with immigrant and refugee youth.

large community-based mural.



Commissioned by East Bay Agency for Children NGO.


Want to know more ? CLICK HERE








Hoytsville, Utah, USA. 2022


Permanently installed public artwork.

Workshops

School visits

Participatory mural painting

Commissioned by Arts Council of Park City & Summit County.


Want to know more ? CLICK HERE







Quito – Ecuador
2019



Design and coordination of a participatory mural painting on a 300-steps public stairway based on a new tourism route.

Group tours around the neighborhood, collaborative murals, and collective mappings activities.

Logo design and visual identity for the neighborhood, later converted as paste ups for street interventions.

Urban farming, placemaking prototypes and urban furniture.


Project made with MUTA collective, supported by Slum Dwellers International.

Want to know more ? CLICK HERE









Buenos Aires – Argentina
2022–23



mural training and mentoring for seven emerging artists of diverse marginal neighborhoods/slums.



Commissioned by Fundacion Santander bank.

Want to know more ? CLICK HERE








Panama City – Panama
201



Art and recycling festival.

Workshops to address public waste issues.

Pocket plaza design with neighbours
 
Public murals.



Project made with MUTA collective, commissioned by Conservatorio SA.


Want to know more ? CLICK HERE







Ixtaltepec, Oaxaca – Mexico
2019

Interviews with local artists, artisans and educators for a participatory mural.

Art workshops in schools to work on local symbols and identities.

Open paint days.


Project made with MUTA collective, supported by Una Mano Para Oaxaca.


Want to know more ? CLICK HERE










01 Fundacion Santander
Tu Mural, Tu Lugar



2022-23 – Mural training for emerging artists of marginal neighborhoods/slums, based on local neighborhoods symbols. Commissioned by Fundacion Santander bank.




02 Hoytsville Mural Project



2022 – Hoytsville Mural.
COMMISSIONED BY ARTS COUNCIL OF PARK CITY & SUMMIT COUNTY






03 Marshalltown Neighborhood Mural



2023 – Community-based project made with interviews, workshops, surveys, school visits, and community input, to reflect the cultural values of Marshalltown in 4 neighborhood murals. Commissioned by the Arts + Culture Alliance of Marshall County.




04 Ixtaltepec community mural



2019 – Community mural based on identities and legends of the local Zapotec culture. With Colectivo MUTA and A.C. Una Mano Para Oaxaca. Asunción Ixtaltepec, Oaxaca, Mexico.




05 Day of Dead mural in Oaxaca



2019 – Mural painting for the Day of Dead festival, at the entrance of the cemetery in Zaachila, a local town in Oaxaca, Mexico. For festival Zaanarte.




06 Enlace Defensa underpass mural



2020 – ‘Enlace Defensa’, participatory urbanism project in San Telmo, Buenos Aires, making the design and painting of large scale murals in the highway ceiling and the ground of the whole block, to join two areas of the neighborhood that had become disconnected. Supported by IDB and Buenos Aires City Government.




07 Ronda de Murales



2020 – Chapter 2 of this web series, highlighting my work “The puma, the condor and the origin of the universe”




08 Totem Installation Mapping



2018 – Buenos Aires, Argentina. Temporary projection mapping installation using recycled cardboard. Mango Art Show.




09 Arcane Mural



2021 – Mural painted for the release of Netflix original series Arcane, commissioned by League of Legends’ company Riot Games.




10 Santa Ana placemaking project



2019 – Participatory urbanism project in Santa Ana, Panama City, to create a trash-free safe route between 3 strategic public spaces. With Colectivo MUTA and Conservatorio SA.







11 Saavedra Graffiti artists invite us to reflect



2016 – Video by La Nacion, one of the biggest news media in Argentina.




12 Ciudad Oculta


2017 – Mural workshop in Ciudad Oculta (Villa 15). Supported by the Buenos Aires City Government.




13 Colores del Casco – Panama City mural



2019 – Mural installation to support and give life back to the only accesible beach in Panama City, located in the old city center of Casco Viejo. This project was commissioned by Conservatorio SA, engaging with the surrounding community.




14 Mango Art Show



2018 – Fifth edition of Mango, art festival we organized to support +40 independent artist that gathered in each edition of the art show.




15 Lacroze metro station mural



2014 – Collective mural on Lacroze metro station, based on regional indigenous cultures. With El Marian, Jiant, Primo and Malegria. Organized by Buenos Aires Street Art and commissioned by SBASE




16 Toctiuco



2012 – Large-scale placemaking project including murals and community engagement. Made with MUTA collective and Experiencias Urbanas.




17 Canal Encuentro



2018 – Susurro y altavoz II: La Ilíada, de Homero - Canal Encuentro. Mural for a school poetry program with national TV channel Canal Encuentro.







Press



Project: Mural Dorothy, Washington DC, US.

Agency:  NBC Washington

Title: Artists work together to transform 4th Street underpass into a walking gallery.

Link: https://www.nbcwashington.com/entertainment/the-scene/artists-work-together-to-transform-4th-street-underpass-into-a-walking-gallery/3650633/
Project: Neighborhood Mural Project in Marshalltown, IA – US.

Agency: WHO13 Des Moines

Title: Marshalltown mural project displays community’s resilience since tornado, derecho

Link: https://who13.com/news/marshalltown-mural-project-displays-communitys-resilience-since-tornado-derecho/
Project: Neighborhood Mural Project in Marshalltown, IA – US.

Agency: Times Republican

Title: Neighborhood mural project completed in Marshalltown

Link: https://www.timesrepublican.com/news/todays-news/2023/07/neighborhood-mural-project-completed-in-marshalltown/
Project: Casper Mural Project in Casper, WY – US

Agency: Oil City News

Title: Fifth mural complete for Casper Mural Project

Link: https://oilcity.news/community/arts/2023/07/19/fifth-mural-complete-for-the-casper-mural-project/
Project: MARTA Five Points Station in Atlanta, GA – US

Agency: The Atlanta Voice

Title: MARTA Artbound announces selection of artists for Five Points Station mosaic installation 

Link: https://theatlantavoice.com/marta-artbound-announces-selection-of-artists-for-five-points-station-mosaic-installation/
Project: MARTA Five Points Station in Atlanta, GA – US

Agency: On Common Ground News

Title:  MARTA’s Artbound program announces selection of artists for Five Points Station mosaic installation

Link: https://ocgnews.com/martas-artbound-program-announces-selection-of-artists-for-five-points-station-mosaic-installation/


Project: Hoytsville historic mural in Hoytsville, UT – US

Agency: KPCW

Title: Muralist collecting symbols, history to use in large East Side project

Link: https://www.kpcw.org/summit-county/2022-05-16/muralist-collecting-symbols-history-to-use-in-large-east-side-project
Project: Hoytsville historic mural in Hoytsville, UT – US

Agency: Park Record

Title: Renowned muralist Sasha Primo will visit Hoytsville to learn about its history and work with the community on a public art installation

Link: https://www.parkrecord.com/entertainment/renowned-muralist-sasha-primo-will-visit-hoytsville-to-learn-about-its-history-and-work-with-the-community-on-a-public-art-installation/


Project: Neighborhood Murals in Buenos Aires

Agency: La Nacion

Title: Los grafiteros de Saavedra que invitan a reflexionar

Link: https://www.lanacion.com.ar/sociedad/los-grafiteros-de-saavedra-que-invitan-a-reflexionar-nid1950512/
Project: Mural in Buenos Aires

Agency: Clarin

Title: La sonrisa inevitable de Ortúzar

Link: https://www.clarin.com/ciudades/sonrisa-inevitable-ortuzar_0_B1A45M3jvXl.html
Project: El Quetzal

Agency: Pagina 12

Title: El dios emplumado

Link: https://www.pagina12.com.ar/diario/suplementos/radar/18-9075-2013-08-18.html
Project: Lacroze Metro Station Mural

Agency: SBASE / Buenos Aires City Government

Title: Sumamos arte urbano a la estación Federico Lacroze

Link: https://www.buenosaires.gob.ar/noticias/sumamos-arte-urbano-la-estacion-federico-lacroze
Project: Toctiuco

Agency: Quito in Trend

Title: Una intervención de altura en el balcón de Quito

Link: https://quitointrend.com/2019/04/04/una-intervencion-de-altura-en-el-balcon-de-quito-toctiuco/
Project: Toctiuco - Quito

Agency: ¡Qué Noticias!

Title: Toctiuco: de "zona roja" a zona colorida

Link: https://quenoticias.com/comunidad/toctiuco-de-zona-roja-a-zona-colorida/
Project: Las Heras Water Tank mural

Agency: Via Pais

Title: Las Heras: murales que llenan de colores de la ciudad

Link: https://viapais.com.ar/caleta-olivia/781313-las-heras-murales-que-llenan-de-colores-de-la-ciudad/
Project: MUTA cultura house

Agency: La La Lista

Title: MUTA: ART MEETS URBAN RECYCLING IN VILLA ORTÚZAR | PT. 1

Link: https://www.lalalista.com/2018/07/02/muta-art-meets-urban-recycling-pt-1/
Project: ‘Desde las calles’ art exhibition

Agency: La Estrella Panama

Title: Inaugura exposición 'Desde las Calles'

Link:https://www.laestrella.com.pa/sociales/190725/calles-inaugura-exposicion

In the studio




Contact


sashareisin@gmail.com

+1 (307) 227–4200

Instagram - @sasha_primo

Linkedin - Sasha Primo