About

At the intersection where creativity and community converge, Sasha Primo waves tales of colour, identity, culture, and empowerment. Born in Argentina, educated in painting and electronic arts, Sasha uses public space to give life to hyper-realistic murals of indigenous peoples as an invitation to explore distant lands and reflect about the rich tapestry of cultural diversity.

In 2017, Sasha co-founded the art collective MUTA in a house marked for demolition. Within its walls, he and fellow creatives transformed the space into a shelter for expression hosting workshops, events, and interventions. Together, they forged a diverse community of artists, urbanists, architects and educators.

For the last 15 years, he travelled through the landscapes of Latin America and the United States producing over 100 murals and placemaking projects in villages and cities like Asunción Ixtaltepec (Mexico), Santa Ana (Panamá), Toctiuco (Ecuador), Buenos Aires (Argentina), Mexico City (México), Oakland (California - US), Marshalltown (Iowa, US), Hoytsville (Utah - US), among others. Implementing a people-centred approach he actively organised and participated in more than 60 workshops impacting 2400 neighbours.

Nowadays, Sasha amplifies people's voices and celebrates identities through site-specific and larger-scale public art. Focusing on multicultural & diverse populations, he delves into collective memories and symbolic identities. His projects are a chance for people to gather, share stories and make real human connections.


Artist Statement


I transform diverse cultural stories into vibrant, site-specific artworks that deeply resonate with the public. By incorporating iconic symbols that represent the essence of each place, I craft public art pieces that not only engage viewers but also serve as powerful narratives of their surroundings. 

My art is a type of collage, layering tales and experiences, both personal and collective, where I explore the magic of childhood and imagination. I also delve into the exchange between human and nature, mythological stories and legends to capture how they have an impact in everyday culture.

My inspiration comes from landscapes, cities, landmarks, fauna, flora, vibrant colours, geometric shapes, patterns, poems and words selected together with every local community I paint with.  Dynamic compositions that provoke a sense of wonder and curiosity allow me to look into different realities.

Spray and latex paints are key components of my primary toolkit, enabling me to enjoy the process of colour mixing and preparation. Additionally, I embrace shaping metal and navigating digital realms for my creative expression, combining digital and analog tools, AI, and technologies with ancestral forms and symbols to create a unique artistic language.

My mission transcends mere aesthetic murals & sculptures, it is to forge connections with people's backgrounds, support marginalised and diverse groups, and enhance public spaces, all with the aim of fostering a sense of pride and belonging. All of my projects involve in-depth research through interviews, workshops with youth, elders, and school visits where local stories are illustrated. This process allows people to recognize and celebrate their shared identity, emphasising active participation and shared experiences. My aspiration is for viewers to not only appreciate the artworks but also recognize the active engagement of the people in shaping the decision-making process.